
Your New Barber #2 Claim business
About
Mr. Martinez, Willy G, Zach, JujuBlendzz, Joe, Dominic, Angel, Harrison, and BT specialize in all the latest haircut trends but more so first class royalty treatment which is number one in the city of San Francisco. You will leave our shop refreshed, rejuvenated, and looking your best. You will never look at a haircut experience the same ever...... See More
Mr. Martinez, Willy G, Zach, JujuBlendzz, Joe, Dominic, Angel, Harrison, and BT specialize in all the latest haircut trends but more so first class royalty treatment which is number one in the city of San Francisco. You will leave our shop refreshed, rejuvenated, and looking your best. You will never look at a haircut experience the same ever again. History Established in 2008. With combined over 25 years of barbering experience…Willy Gee and Hector Martinez have been masters of their craft continuously enhancing their services to the top of what the trade has to offer to give you the absolute best haircut experience around. Meet the Business Owner Business owner information Hector M. Business Owner Mr. Hector Martinez has been in the barber industry for 10+ years. Specializing with a wide range of all classic traditional timeless cuts to modern day highly detailed blends and beard shape ups. Sitting in his chair is an experience second to none and the best San Francisco has to offer. In addition to the top of the line cuts and elegant service, he also is a Scalp Micropigmentation artist who can add density to thinning hair and baldness to revive some of that youth again! Book your appointment today and step into a world of luxury.
Services Offered
- Hot Towel Shave
- Youth Cuts (14 & under)
- Haircut
- Cut & Shave
- Full Service A.K.A The Ceo
- Scalp Micropigmentation (SMP
Photos & Videos





Reviews
A Quick Look at Customer Sentiment
The reviews overwhelmingly praise the talented barbers for their exceptional skill, attention to detail, and warm, professional service. Clients appreciate the inviting atmosphere, convenient location, and value for money, with standout mentions of Dom, Leo, Hector, and others. While most experiences were highly satisfactory—with walk-ins and first-timers particularly impressed—a few reviewers noted minor miscommunications and inconsistent outcomes, suggesting room for clearer service guidelines.
Deep Dive: Detailed Analysis of Customer Reviews
We’ve gathered and analyzed reviews from real customers across the web to give you an in-depth look at their experiences with Your New Barber #2. Here’s what people are saying about their service quality, professionalism, and reliability:
Overall Experience & Satisfaction
Clients consistently expressed delight with their overall experiences, describing transformative haircuts and a feeling of being treated like family. Many noted that their visits left them feeling like new people and confirmed the business as their new go-to spot in San Francisco.
Service Quality & Expertise
Reviewers highlighted the exceptional technical acumen of the barbers, with repeated praise for precise fades, intricate braiding, and attention to detail. Dom’s patient approach, Armand’s artistic precision, and Leo’s decades of expertise were frequently mentioned as setting the business apart.
Customer Service & Communication
Many customers appreciated the clear, thoughtful communication and courteous consultation provided by the staff. Barbers took the time to understand specific styling requests and offered calming, reassuring advice, though one or two reviews mentioned a miscommunication during a lineup service that left a client dissatisfied.
Value for Money & Pricing Transparency
Numerous reviews affirmed that the pricing was competitive, noting that the quality of the cuts and the overall experience justified the cost. While most found the services to be excellent value, there was an isolated concern about an uneven haircut priced at $60, which was promptly addressed by the business.
Timeliness & Efficiency
Clients noted the balance between efficiency and thoroughness, with many praising prompt walk-in availability and quick service. Some appreciated the early Saturday morning appointments that allowed for a quieter, more focused environment without a rush.
Professionalism & Trustworthiness
The professionalism and reliability of the barbers were recurring themes throughout the reviews. Long-term relationships, such as a 20+ year connection with Leo, and the consistent courteous demeanor of the staff, fostered strong trust and confidence among the clients.
Facility, Environment & Ambience
The shop’s clean, neat, and stylish ambiance was frequently mentioned, with many customers enjoying the cool, upscale feel of the environment. Special nods were given to the inviting decor and the convenient downtown location near popular hotels, which enhanced the entire experience.
Accessibility & Convenience
Clients found the location easily accessible and appreciated the flexible walk-in policy. Reviews highlighted the convenience for both locals and visitors, including those staying at nearby hotels and individuals new to San Francisco looking for reliable service.
Problem Resolution & Follow-up
While most experiences were positive, there were instances where minor issues arose—such as a poorly executed lineup or uneven cuts. In these cases, the business was quick to respond, inviting clients to revisit for corrections and demonstrating a commitment to customer satisfaction.
Unique Strengths & Areas for Improvement
Unique strengths included personalized care, the welcoming personalities of barbers like Dom, Hector, and Leo, and the luxurious touches in grooming services such as premium facial masks and hot towel shaves. Some clients suggested that refining communication about service specifics (for instance, lineup techniques) and ensuring consistency in every haircut could enhance the overall experience even further.
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Get Directions O'Farrell Street, San Francisco, California
Working Hours
- Mon 09AM - 08PM
- Tue 09AM - 08PM
- Wed 09AM - 08PM
- Thu 09AM - 08PM
- Fri 09AM - 08PM
- Sat 09AM - 08PM
- Sun 09AM - 07PM Open Now
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