
Birth Matters Claim business
About
Specialties As a Midwife in San Diego, Birth Matters goal is to assist the birthing couple through their journey of pregnancy, labor, birth and throughout the sometimes challenging yet fulfilling postpartum period. By servicing San Diego and its surrounding County as well as the Temecula area, we support each individual with a holistic...... See More
Specialties As a Midwife in San Diego, Birth Matters goal is to assist the birthing couple through their journey of pregnancy, labor, birth and throughout the sometimes challenging yet fulfilling postpartum period. By servicing San Diego and its surrounding County as well as the Temecula area, we support each individual with a holistic approach through these natural processes. We assist and encourage each family to seek out the information they need to make the right choices to have a Home Birth for their personal individualized care. History Established in 1990. Michelle moved to San Diego in the mid 80's where she quickly got involved with the birthing community. She became a certified doula by two national childbirth assistant organizations and started one of the earliest doula practices of San Diego with four other dedicated women to successfully provide in-hospital labor support and client education. Concurrently she spearheaded the San Diego chapter of a national doula association, designed and taught a maternity consumer workshop targeting pre and newly pregnant couples, hosted free public informational evenings throughout the county on various childbirth topics and taught childbirth education classes. She was a guest on radio and TV on the topics of the benefits of having a doula and about midwifery. In 1989 she received the "Rose of Gratitude" appreciation certificate for her birth activism in the community. On a mission to help women have better birth experiences, Michelle started her midwifery training in 1990. Meet the Business Owner Business owner information Michelle F. Business Owner Michelle is one of the first Midwives to be Licensed by the California Medical Board. She has "caught" over 1,300 babies since she began her journey into midwifery in 1990. Born and raised in sunny Southern California, Michelle grew up with 4 older siblings in a warm and loving home atmosphere. When she completed school, she traveled and acquired a passion for the Hawaiian Islands where she met her husband who is now known as the "Mid-Husband". They have been together for over 30 years and have raised two sons and is a proud Grandma. Her interest in birth grew with her belly since the conception of their first born in 1983. In her Practice she incorporates several Holistic remedies such as Homeopathy, Essential Oils, Herbs, the best nutritional supplements available and Grounding (also know as Earthing).
Services Offered
- Prenatal Care
- Labor & Birth
- Postpartum Care
- Well-woman Care
Photos & Videos
Reviews
A Quick Look at Customer Sentiment
Michelle and the Birth Matters team consistently deliver exceptional midwifery care, transforming home birth into a lovingly supported, safe, and empowering experience. Clients applaud Michelle’s decades of expertise, personalized attention, clear communication, and comprehensive support throughout pregnancy, birth, and postpartum care, with only rare concerns raised about communication nuances.
Deep Dive: Detailed Analysis of Customer Reviews
We’ve gathered and analyzed reviews from real customers across the web to give you an in-depth look at their experiences with Birth Matters. Here’s what people are saying about their service quality, professionalism, and reliability:
Overall Experience & Satisfaction
Clients overwhelmingly express deep gratitude and enthusiasm for Michelle and her team, often describing their experiences as life-changing and filled with warmth, confidence, and reassurance. Multiple parents have praised the peaceful, joyful home birth setting and the genuine care they felt from the very first consultation.
Service Quality & Expertise
Michelle’s decades of experience and her role as a pioneer in midwifery in California are highlighted throughout the reviews. Her vast knowledge, evidenced by over 2000 deliveries and her work on the board of the Association of Midwives for California, leaves clients feeling well-informed and safe. The personalized tools, including comprehensive guides and nutritional support, further underscore her expert care.
Customer Service & Communication
Feedback consistently notes how clients feel heard and valued during every appointment. From thoughtful, in-depth consultations to reassuring phone calls (with special mention of a calming staff member named Rosie), the communication is detailed and supportive. A few concerns about repetitive questioning and brief miscommunications have been noted, though these appear to be isolated incidents among overwhelmingly positive experiences.
Value for Money & Pricing Transparency
While pricing specifics are not heavily discussed, the exceptional level of service and comprehensive care provided makes clients feel that they are receiving excellent value. The focus remains on earning trust through quality care rather than on cost, with many clients expressing strong satisfaction from the overall service investment.
Timeliness & Efficiency
Clients recount prompt responses and efficient handling of both routine appointments and time-sensitive situations. Whether it was a rapid VBAC case attended within minutes or smooth transitions during a non-emergency hospital transfer, the Birth Matters team is recognized for their ability to manage critical moments while maintaining a composed, well-coordinated approach.
Professionalism & Trustworthiness
The professionalism of Michelle and her assistants is frequently mentioned. Her compassionate manner and calm demeanor build trust, as evidenced by testimonials describing her as a miracle worker and even the 'Yoda of midwifery.' Even when minor issues surfaced, they were rarely recounted and did not detract from the overall perception of reliability and professional excellence.
Facility, Environment & Ambience
The welcoming, relaxed ambience at both the birthing center and during home visits contributes significantly to the positive experience. Clients appreciate the environment that supports natural birth and makes the physical space feel like a safe haven, conducive to both relaxation and informed decision-making.
Accessibility & Convenience
Ease of scheduling and access to the team are recurring themes. One caller’s experience with Rosie exemplifies the friendly and accessible nature of the service, ensuring that even first-time parents feel comfortable and supported from the moment they inquire about services.
Problem Resolution & Follow-up
The thorough follow-up care, from managing minor birth complications to offering postnatal check-ins, is highly valued. Clients recount multiple instances where the team provided several solutions to address concerns, ensuring that problems were resolved promptly and that ongoing support was always available during the critical postpartum period.
Unique Strengths & Areas for Improvement
Clients particularly praise Michelle’s blend of expertise, passion, and personalized care—highlighted by unique tools like the comprehensive ‘holy tome’ binder and tailored nutritional support. While nearly all feedback is extremely positive, a few clients have pointed to minor areas for improvement in communication protocol and administrative details. Overall, these insights serve only to enhance an already outstanding service model.
People Also Viewed

Marsha Martinson, M.D.
- Obstetrics
- Gynecology
- Minimally Invasive Surgery
- See More
East Bay Midwives
- Lactation Services
- Midwives
- Prenatal/Perinatal Care
- See More
Megan Mata | Doula Meg | Birth and Postpartum Care
- Placenta Encapsulations
- Lactation Services
- Doulas
- See More
-
Visit Website
-
View Phone Number
-
Get Directions South Horne Street, San Diego, California
Working Hours
- Mon 09AM - 05PM
- Tue 09AM - 05PM
- Wed 09AM - 05PM
- Thu -
- Fri -
- Sat -
- Sun - Closed
Report a Problem for Birth Matters
Help us keep this listing accurate! If you notice incorrect details, report a problem below. Our team will review your submission.